Ad click- The number of times an ad banner was clicked on.
Ad click rates- The percentage of ad views that resulted from click-throughs.
Ad views- Where a server serves a web page containing an ad.
Address- An identifier for a computer, such as a URL for a website.
Alt text- Provides alternative or substitute text when an image can't be displayed.
Anchor- The image, word, hypertext that is clickable that is a link to another site or web page.
Applet- It is a program written in the Java[tm] programming language that can be used on an HTML web page.
ASP- Application Server Provider - is a business that provides computer-based services to customers over a network.
ATM- Asynchronous Transfer Mode- is a cell relay packet switching network and data link layer protocol.
Attachment- File included with email message.
Auditor- Responsible for monitoring ad related and web site activity.
Autoresponder- It is a computer program that automatically returns a prewritten message to anyone who submits e-mail to a particular Internet address.
Avatar- Virtual reality websites or in 3D games and in some chat forums on the Web, your avatar is the the appearance you use to represent yourself.